Tim Ferris, who is the author of a number of How-To books, including The 4-Hour Work Week and The 4-Hour Body, looked into the numbers in more detail. He had seen a drop, and when he started looking at the figures between 2022 and Q1 of 2026, he noticed a sharp decline during the last couple of years.
In fact, he believes that he’ll sell roughly 80% fewer copies of his books compared to 2022. It’s a staggering loss, and he looked at all the reasons this could have happened. While the pandemic and the current change in finances have certainly affected sales in some way, he believes that AI is mostly to blame.
AI is mining the advice given in YouTube videos, podcasts, and through self-help books. It’s then taking the most important information and sharing it with people for absolutely nothing. It’s possible to put in bodyweight, lifestyles, and any injuries to create more personalized approaches to lose weight, improve a work-life balance, and even build social connections.
However, what about other authors? Should others be worried? There is a growing push against AI, with multiple authors banding together to create a book that is purely a list of names. The big five publishers, among others, are working together to sue LLM companies to prevent the mining of the copyrighted works.
Ferris’ ideas about AI being the reason for the downfall in adult non-fiction book sales make sense with that in mind. And soon, AI won’t just affect books.
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