Scott Mager, the U.S. chief marketing officer at Deloitte, the sponsor of the event, works to find new and different ways to tell impactful stories.
Mager noted Deloitte's partnership with the Women’s National Basketball Association (WNBA) that has spanned several years.
Ashlyn Harris, a former goalkeeper for the USWNT and two-time FIFA Women’s World Cup champion, focuses her efforts on creative consulting and campaigning for equal pay across U.S. soccer.
“We're humans first, right? We have lives, we have identity outside of what we do,” said Harris, pointing to her own experience as a soccer player and mother. “I want to not only leave the game better than I found it, I want to leave the world better for my children, and how brands want to be at the forefront of that change matters to me.”
“It matters to me as a mom of two young kids to make sure I'm showing up,” she added.
An advocate and entrepreneur, Brown’s leadership helped launch THINK450, an initiative designed to give basketball players more control over their image and branding. Through his 7uice Foundation, Brown is driving change to create opportunities, access, and equity for underserved communities.
“For men's sports, what I would like to see is a return to storytelling,” said Brown, who has noticed a change over the last 10-15 years with some brands shifting from organic storytelling to “metrics, bots, fake viral moments, clips, in order to meet a quota or come off as influential.”
Uzma Rawn Dowler, Major League Baseball’s Chief Marketing Officer & Senior Vice President of Global Corporate Partnerships, also values the importance of allowing athletes to bring their own stories to the table.
Dowler said that MLB helps athletes build up their brand both on and off the field.
“Whenever we bring on new partners for baseball, we always want them to lean in with our athletes, because it humanizes the partnership as well,” Dowler added. “It puts a face to the brand, and you can create authentic stories.”
TIME100 Talks: The Athlete Economy: From Game Day to Global Brand was presented by Deloitte.
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