The Mars Wrigley Confectionery candy has been a popular choice since they were brought to market in 1941. Now, the treat is losing two of its iconic colors.
“Our experts are exploring alternatives that satisfy scientific safety criteria, technical requirements and consumer preferences,” the company said. “Mars Wrigley is pleased to share our intention to be among the first major CPG companies to offer choice products made without FD&C colors in 2026.”
“In the United States, we are engaged closely with regulators and aware of the increased dialogue and activity regarding colors,” Mars said. “All our products meet the high standards and applicable regulations set by food safety authorities around the world, including the FDA.”
Now, M&M’S will lose their blue and brown color.
For fans of the blue and brown M&M’S, reportedly not being eliminated, but will not be initially sold on Amazon.
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