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Written by Dundas and Roger Greenway — whose songwriting resume includes The Fortunes’ “You’ve Got Your Troubles,” The Hollies’ “Long Cool Woman in a Black Dress,” and Coca-Cola’s world-famous “I’d Like to Teach the World to Sing” — “Jeans On” isn’t your typical jingle. Rather, it’s a breezy, slow-burn rock ’n’ roll track with a touch of blues, a looping guitar riff, and Dundas’ mellow vocals.
According to Grunge, the song was “couched in so much nostalgia” that even America wanted a piece of the pie, with denim brand Wrangler commissioning its own version of the song for U.S. television.
Shifting to screen work, Dundas began composing and scoring music for television and film, with some of his most notable contributions featured in the award-winning British film Withnail & I(1987). He also wrote the original iconic theme song “Fourscore” for the U.K.'s Channel 4.
Dundas himself came from an unusual background for a pop jingle star. Born into the British aristocracy, he’s the son of Lawrence Dundas, the 3rd Marquess of Zetland, and Penelope Pike.
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