The price has been a matter of debate among fans and analysts right from the start, and with the prices of games rising over the last few years, there are certainly worries that this could spell a new era for game prices.
GTA 6 price rumours explained: How much will GTA 6 cost?
Naturally, we won't actually know how much GTA 6 will cost until it's announced by Rockstar itself, but we expect it to cost around £70 / $80.
Given how poorly received this price increase has already been among players, we think it would be unlikely that another price increase would be implemented only a year later, even despite the sky-high GTA 6 budget.
That's especially true once you consider comments made by Take-Two Interactive CEO Strauss Zelnick at their Q2 2024 earnings call, suggesting that games should be priced individually according to "expected entertainment usage".
Zelnick continued, adding: "By that standard, our frontline prices are still very, very low, because we offer many hours of engagement."
He added: "There have been precious few price increases in the business. The price increase, for example, the $70 for certain frontline products was the first price increase in many years after many generations. So, again, I think we offer a terrific value to consumers."
So, yes, there is a chance that GTA 6 could cost $100 or more, as some people are worried about (and indeed, as some CEOs are reportedly hoping for according to IGN), but we think it's likely that Rockstar will settle on that £70 / $80 mark in the end.
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