Sportswear giants Nike, Adidas and Puma have designed 37 kits between them for this year’s tournament, but it’s the outfits off the pitch that are causing most of the conversation.
It’s trickled down into the high-street too, with the ‘blokecore’ trend of the past two years resulting in football T-shirts, scarves and even shoes making their way into our wardrobes in a deeply unironic way. Whether it’s the success of England’s Lionesses or simply ‘World Cup fever’, it’s clear that football’s impact on the nation's style is potent and here to stay.
From leopard print motifs off the pitch, to painstakingly structured garments designed to represent each team’s homeland (some better than others), here is a run-down of the top 10 most fashionable squads from this year’s FIFA World Cup – ranked from worst to best.
10) Marking a quarter of a century of style
View oEmbed on the source websiteAre we impressed? Perhaps – but is that just because the bar for men's style is often so low that anything that’s not a pair of dirty tracksuit bottoms and a vest top with Huel down the front is seen as stylish? Nice suits boys, but let's add a bit of flair please. This is the World Cup after all.
9) It’s all about the luggage
View oEmbed on the source websiteHowever, this wasn’t just any case. It was emblazoned in stickers from sportswear brand Under Armour’s newest collaboration with luxury streetwear label 424, with the German player also sporting the two brands’ upcoming track pants and co-branded T-shirt. Yes, stickers! Like something you’d get taped to the front of Match of the Day magazine which is incredibly fashion forward!
424 also sent Rüdiger stocked up with the latest designs, most notably its bespoke leather jackets printed with the German national flag colours adorned on the sleeves, so that he can maintain his air of fashionable superiority the whole tournament.
8) Stars and stripes in action
Instead they will appear in their red and white stripes that have cleverly been designed to appear ‘in motion’ across the players’ torsos, which slightly looks like you’ve clicked ‘randomise outfit’ when a character on The Sims. The waving flag appears to be rippling across them as if they are in fact draped in the Star-Spangled Banner, with many fans appearing in the 2026 kit at this year’s opening ceremony. Despite the fans flocking to wear this year’s design, it’s not sparked any excitement or joy for us unfortunately.
7) England’s adorable photoshoot
Highlights included Anthony Gordon being compared to the late great Princess Diana. It has to be seen to be believed unfortunately – but we hope that our boys can provide some stronger fashionable offerings off the pitch to keep up with the looks on display from their competitors. The kits? Much to be desired, so it’s nice in a way that we are instead focused on their ‘poses’.
6) Spain’s debut into the luxury fashion world
View oEmbed on the source websiteIs it groundbreaking? Absolutely not. If anything, you’d expect more from a brand that has recently revamped its style and image to a new younger audience. However, it’s nice to see the boys at least looking uniform, even if it is slightly bland. We’re sure it’s the first time such a luxury item has had a dirty pair of socks and a pair of shinpads nestled in the bottom of it.
5) France’s bespoke Hermès
View oEmbed on the source websiteIs it a bit obvious and gauche? Absolutely. But forward Michael Olise – who was pictured with an oversized black Hermès Birkin bag alongside Marcus Thuram, who sported a Chanel x Pharrell flap bag in a striking lime green – did end up looking pretty chic still. Again, it’s clear that the teams are insistent on conveying an air of strength, luxury and untouchability as the tournament kicks off – in what could almost be described as ‘peacocking’ at this point.
4) Norway going back to their roots
View oEmbed on the source websiteIs it the most fashionable outfit in the world? Absolutely not – if anything you’d most likely see it in the fancy dress section of your local charity shop – but we’d like to give them props for at least adding a sense of humour to proceedings. This is the first time the Scandinavian nation has qualified for the FIFA World Cup since 1998, when the tournament was held in France.
3) Senegal continue tradition
View oEmbed on the source websiteAs one of Africa’s most successful national teams, they hope to beat their final position from the World Cup in 2022 where they reached the Round of 16. There’s something defiantly brilliant too about seeing countries proudly celebrating their national heritage amidst the United States travel bans.
2) Côte d’Ivoire shine on
View oEmbed on the source websiteDesigned by Ibrahim Fernandez, the orange tie-dye jackets also featured elephants embroidered on the back – similarly signalling strength and dominance, as well as including a nod to their home country they’re representing. A firm second place in the style rankings and a celebration of what the World Cup is actually all about.
1) DR Congo’s leopard print homage to home
View oEmbed on the source websiteAll members of the DR Congo team were seen wearing custom-tailored suits featuring bespoke motifs of animals representing their African heritage, designed by Congolese designer Alvin Junior Mak. From leopard print bags to custom cheetah brooches – the references to strength, power, national pride and the team’s ‘Leopards’ (Les Léopards) nickname clearly signals that they are here to fight for their spot in the initial group stages.
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