"Snapple was born in NYC in 1972 – the last year the Knicks started a championship run. Now, two hometown icons are coming together to celebrate this historic title in a way that will energize the entire city," the brand announced in a press release shared directly with Parade. The classic Peach Tea beverages feature a bold label with the New York Knicks logo and the words "2026 Champions."
Designed specifically with fans in mind, Snapple promises this is "not just a drop. It’s a citywide search for this once-in-a-lifetime collectible," as the bottles are only hitting select NYC locations that will remain unannounced. To find them, Knicks loyalists must follow clues shared via social media that will hopefully point them in the right direction.
To tease the exact locations, Snapple tapped NYC creator @meals_by_cug, who will drop hints throughout the week — and they're only available for a super limited time, while supplies last.
View this post on Instagram"Need this bad boy?," food blogger Markie Devo admitted, while another exclaimed, "THESE ARE SOOO GOOD!!! My husband would CRY if he got this ?."
More commenters dropped notes like, "This is a win for everybody??@snapple," "I NEEEEED THISSSSS AND THATS A SNAPPLE FACT!!!!!" "Icon meets icon ?," "Time to pop bottles!!!" and "SNAPPLE + KNICKS=NYC ❤️."
Meanwhile, the Knicks are experiencing a full-on heyday—and in true New Yorker fashion, their ever-strong fanbase is loud and proud about it. The team, helmed by Jalen Brunson, Karl-Anthony Towns, OG Anunoby, Mikal Bridges, and Josh Hart, has carried the organization into a new era.
In case you’re not following along, most recently, the team stunned crowds around the world with a ferocious comeback and an unbelievable, must-see final play during Game 4 of the series at MSG on Wednesday, June 10. Miraculously securing the lead within the crucial final minutes of the game, after being down 29 points in the third quarter, they came out victorious with a final score of 107 to 106.
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