The ice cream chain recently transformed one of its restaurants in Point Pleasant, N.J., into a one-day lemonade stand to celebrate the launch of its lemonade-based beverages. And starting June 15, Dairy Queen is giving customers nationwide a chance to try them at a price that feels straight from a neighborhood sidewalk: 50 cents.
The promotion centers around Dairy Queen's DQ Coolers and DQ Sparklers, two refreshing beverages available in both classic lemonade and hibiscus lemonade flavors. From June 15–21, DQ Rewards members can purchase a medium DQ Cooler or DQ Sparkler for just 50 cents through the Dairy Queen app.
Dairy Queen Transformed a Restaurant Into a Lemonade Stand
Courtesy Dairy Queen
The activation featured bright summer colors, lemonade-themed decor, and plenty of opportunities for guests to sample the chain's lemonade offerings. While most customers won't get to experience the special setup firsthand, the stunt helped highlight Dairy Queen's summer beverage lineup and gave the company a fun way to celebrate the arrival of summer.
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DQ Cooler Versus DQ Sparkler
Courtesy Dairy Queen
The Lemonade DQ Sparkler is the lighter of the two options. It combines lemonade with sparkling water and is served over ice, creating a crisp, bubbly drink that puts a fizzy twist on a classic summer beverage.
Both beverages are available in classic lemonade and hibiscus lemonade varieties. The nationwide promotion applies to medium-sized versions of either drink and is available exclusively through the Dairy Queen app for DQ Rewards members from June 15–21.
A Summer Deal That's Hard to Beat
Courtesy Dairy Queen
That's part of what makes Dairy Queen's latest offer stand out. While the lemonade stand may have only appeared at one New Jersey location, the promotion itself is available nationwide, giving customers across the country an inexpensive way to cool off as temperatures begin to climb.
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