The National Independent Venue Association kicked off its annual conference in Minneapolis with the launch of the new Fix the Tix Fan Action Center. Ticketing reform coalition Fix the Tix and educational organization Fan Alliance have teamed up for the new digital hub designed to help live entertainment fans take immediate action when they encounter misleading, fraudulent or exploitative ticket resale practices.
The Fan Action Center creates a centralized place for fans to report anything from invalid tickets, paying far above face value to attend a show or confusing or deceptive online listings. Through the center, fans can seek immediate action including seeking a refund, reporting fraud and contacting lawmakers.
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In addition, NIVA sent a letter to state attorneys general offices around the country identifying 6,000 deceptive URLs that impersonate artists, venues, festivals and tours. The deceptive sites take fans to secondary platforms instead of the primary sources for tickets, which potentially violates consumer protection and deceptive trade practices laws in more than a dozen states that prohibits misleading sites.
“Fans shouldn’t have to navigate a system stacked against them just to see live music,” said NIVA executive director and Fix the Tix chair Stephen Parker in a release. “Our discovery of 6,000 deceptive ticketing websites and URLs offers a troubling window into the scale of consumer deception occurring across the ticket resale marketplace. The Fan Action Center gives fans the tools they need to take action when they confront issues like these, whether that’s pursuing a refund, reporting fraud, contacting consumer protection enforcement, policymakers, or sharing their experience, while helping build momentum for meaningful reform.”
The Fan Action center is designed for real time use and will be promoted at independent venues and festivals through QR codes at box offices or as handouts. The codes will lead fans to request refunds directly from ticket resale platforms; contact local, state, and federal consumer protection and policymakers with customizable advocacy messages; share their stories on social media to help inform others and provide tips on how to avoid deceptive listings.
In addition to the Fan Action Center, NIVA announced several new or expanding partnerships. Following the collaboration on the Live Independent Badge Program, NIVA and Bandsintown are extending their partnership to include the Live Pulse Survey — a monthly initiative that will provide one of the industry’s first consistent nationwide snapshots of how independent live entertainment businesses are performing. The anonymous survey will allow venues, promoters and festivals to contribute to an open dataset to track industry trends.
Bandsintown will also team up with NIVA and the National Independent Venue Foundation (NIVF) for Live Independent Month and Live Independent Day, a nationwide celebration scheduled for 2027. For an entire month, independent venues, festivals and promoters will open their doors and offer exclusive behind-the-scenes experiences, green room access and conversations with venue operators and owners.
NIVA announced an expansion of its Certified Live Independent program through a new partnership with ROSTR. The collaboration will enable artist teams to route tours directly to independent venues with a single click, while the new ROSTR Venues will offer the largest venue directory in the world.
MasterTour and DoStuff will now feature the Certified Live Independent seal on their platforms as well. Through MasterTour, touring professionals will be able to identify Certified Live Independent venues while planning and managing tours. DoStuff will incorporate the Certified Live Independent seal across its local event discovery platforms and launch a monthly editorial spotlight series highlighting independent venues, festivals and promoters.
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