According to the movie theater chain’s website, they replaced their previous pen and paper food ordering system with a QR code in January.
“For the first time yesterday, I experienced the new @alamodrafthouse QR code ordering system and I can tell you it’s truly awful,” he wrote.
Wood continued, “Rather than making ordering food and drink more efficient, it actually adds steps to the process AND if you want to order additional items during the film you HAVE to open your phone. No, your cute reference to that irony in your How To Alamo video doesn’t negate how ridiculous this is. Please don’t cut corners with your staff and revert back to physical menus and order cards.”
For the first time yesterday, I experienced the new @alamodrafthouse QR code ordering system and I can tell you it’s truly awful. Rather than making ordering food and drink more efficient, it actually adds steps to the process AND if you want to order additional items during the…
— Elijah Wood (@elijahwood) June 2, 2026Earlier this year, unionized employees at the Alamo Drafthouse in Sloans Lake, Colorado, went on strike because of the new system.
The movie theater maintains that this change is an improvement.
Their website states, “This will reduce distractions (goodbye check drop during the climax) and, in the long term, make the experience even better. Putting ordering control directly in our guests’ hands allows us to move faster and more efficiently, creating a smoother, more responsive experience without added distraction.”
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