In 2025, Prime Day doubled in length from two days to four for the first time, and this year marks the second time the biggest online sale of the year will run for four days, hinting this might be the new norm moving forward.
What to expect from Prime Day 2026
Amazon says shoppers will be able to find deals on electronics, kitchen, beauty, and apparel, as well as fresh groceries and everyday pantry and household essentials. Amazon says you can already start shopping for early deals, including "devices, groceries, books, fashion, beauty, and more."
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