In Sold Out on You, Ahn stars as Matthew Lee or Mechoori, the co-CEO and lead researcher of a natural raw materials company, Gojeuneok Bio. Following a traumatic incident that took place five years before the start of the series, Lee moved to out-of-the-way Deokpung Village. There, he started a large-scale mushroom farm and became the sole producer of a white-flowered Korean mushroom called noori that works miracles on sensitive skin.
While Matthew and Ye-jin initially clash, they are also drawn towards one another. Matthew admires Ye-jin’s determination and focus. He worries about her dependence on sleeping pills to get any rest. Meanwhile, Ye-jin is drawn in by the caring nature beneath Matthew’s gruff surface. The two fall in love, and begin to develop a new skincare cream together called Noori, using Matthew’s mushrooms and Ye-jin’s gift as a saleswoman. But for Noori to be a success, they will need to properly face their pasts, once and for all.
The Good Morning Cream incident
However, it all fell apart when The Usu launched a product called Good Morning Cream. Marketed as safe for those with sensitive skin, including children, the cream caused extreme inflammation in some. Woo-su takes the fall for it, dying by suicide. Matthew is the person who finds him. Overwhelmed by guilt, he takes the first bus out of town and ends up in Deokpung Village. The community there will save his life by welcoming him as one of their own.
The incident was a personal tragedy for Ye-jin too. Ye-jin is the secret daughter of famous actress Song Myeong-hwa (Woo Hee-jin), who decides that raising Ye-jin is too much of a risk for her career. Ye-jin’s father, Dam Seok-gyeong (Kim Young-jae), raises their daughter on his own. When Ye-jin is old enough to ask questions about the identity of her mother, Myeong-hwa comes back into her life, but at a distance. The two speak on the phone once a week.
Though many people take accountability for the Good Morning Cream incident, the person who actually caused it manages to wiggle his way out of facing consequences. Chang-ho, Matthew’s senior co-worker and friend at The Usu, was the person behind the Good Morning Cream scandal.
Years later, Chang-ho hasn’t changed. While Matthew and Mu-won started Gojeuneok Bio together, Chang-ho has launched a cosmetics company that makes its money by tricking smaller companies into giving away the secrets behind their products. He uses extortion, bribery, deceit, and even violence to grow his business, and to keep his business practices quiet.
It is Myeong-hwa—who is beginning to understand that Ye-jin didn’t cause the Good Morning Cream scandal on purpose—who saves the day. When she sees Yun-ji meeting up with Chang-ho, she puts the pieces together. She convinces Yun-ji to tell the truth by telling her own truth about hiding her identity as a young mom. Yun-ji’s public confession reveals Chang-ho’s duplicity and allows Noori a chance to shine on its own. In its HIT debut, broadcast live from Deokpung Village’s mushroom farm, the cream quickly sells out.
Sold Out on You’s healing ending
Though it’s unclear how characters like Ye-jin and Matthew manage to both hold down demanding jobs in Seoul and return to slow-paced community in Deokpung on a near-daily basis, that’s not what a healing drama is for. It’s an escapist story meant to soothe its viewers by suggesting that both are possible.
In the end, Matthew and Ye-jin are happy together. Ye-jin no longer needs sleeping pills to rest, and Matthew is willing to accept help from others again. The final shot is of the two of them asleep in bed together, peacefully at rest.
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