On Thursday, Bloomberg's Mark Gurman published a lengthy report detailing a number of upcoming Apple features and changes expected to be announced at WWDC 2026. That isn't so unusual: Gurman has reported on Apple leaks and rumors for years, and is one of the industry's main sources on in-the-works Apple features. However, what makes this report a bit different is that it contains images of Apple's new Siri upgrade. To be clear, these are not leaked photos from iOS 27; rather, Bloomberg artists created these renders based on information Gurman has gathered about the new Siri interface. As such, these images might not be exact matches for what Apple has in store, but assuming the intel is reliable, they could be pretty close. If you're curious, you can see the images in Bloomberg's report, but what's more interesting is what the Siri overhaul means for the company.
It makes a lot of sense to use the Dynamic Island as a way to call up an AI assistant at any time. With iOS 18 and iOS 26, Apple Intelligence lets you double-tap on the Home bar to pull up Siri. Bloomberg says Apple is testing adding Claude and Gemini as model options as well. (While you can currently choose to use ChatGPT, the new Siri is partly powered by Gemini.)
Finally, the renders also offer a glimpse of how Apple might integrate Siri into the Camera app. According to the image provided, Apple is placing the new Siri option between "Photo" and "Portrait." There's a Siri logo in the shutter button when in this new mode, replacing the existing Visual Intelligence option, which lets you send your photos through either a third-party agent or a Google image search.
Will people actually care about the new Siri?
Whether or not users are actually going to adopt these new features is another story. While chatbot use is off the charts and ChatGPT has become a household name, I'm not sure Apple users are looking for yet another AI experience. Integrated AI features are one thing—if Siri can help users find information across their apps and services, that's great—but my guess is that most people aren't eager to talk to yet another chatbot. I'm not sure many ChatGPT users will switch in full to the standalone Siri app just because it's there. And Google users will likely stick with Gemini, if only because it's baked into all their apps.
I think that's the key with AI adoption: the less friction, the better. The new Siri's best shot at mass adoption is if people like how the features integrate with the rest of the Apple ecosystem. Barring that, they may choose to ignore it, either sticking with their AI platform of choice or eschewing AI altogether. We'll have to see how things play out once Apple officially announces its iOS 27 plans at WWDC in June.
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