Larry Jackson’s label Gamma is going on the offensive with a new lawsuit against the anonymous operators of websites that claim the company has engaged in fraud with investor money and album sales.
The defamation lawsuit was filed on Tuesday (May 26), a month after the creation of the websites larryjacksonexposed.com and gammaexposed.com. Gamma alleges the sites, which both use the heading “Scamma Exposed” on their homepages, are a form of “reputational warfare” aimed at harming its relationships in the music industry.
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“Gamma and its artists are being subjected to a new and insidious form of corporate interference and harassment, unique to the social media and artificial intelligence age, in which anonymous actors deploy bot networks to astroturf a false narrative into the public consciousness without even a semblance of truth or accountability,” reads the legal complaint, obtained by Billboard. “Gamma has no choice but to fight back, not only for itself but also for its investors, business partners, employees and artists, against those who would weaponize technology to destroy reputations and livelihoods behind a veil of anonymity.”
The “Scamma” websites claim to have insider information demonstrating that Jackson lied about a $1 billion fundraise in a 2023 Billboard cover story and embezzled from Gamma. The websites also say Gamma “botched” multiple album releases and inflated first-week sales numbers for Ye’s BULLY and Mariah Carey’s Here for It All.
Gamma’s lawsuit alleges each of these statements is false. It says the websites’ creators plotted to get as many eyes as possible on these lies by launching a “coordinated social media amplification campaign” with hundreds of bot accounts on X and Reddit.
“Gamma seeks to identify the true names and identities of the persons behind this campaign,” writes the company’s lawyer, Jason Sunshine of Liner Freedman Taitelman + Cooley, in the complaint. “Gamma therefore brings this action … to unmask the perpetrators and hold them accountable.”
In technical terms, Gamma is seeking unspecified financial damages for defamation, libel and unfair competition. It’s also asking a judge to issue a legal injunction that would take down the “Scamma” websites and bar the creators from publishing further defamatory content.
The websites’ operators did not immediately return a request for comment sent to an email address listed on the sites.
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