By Madeline Folsom on SwimSwam
Three days after the first Enhanced Games in Las Vegas, CEO Maximilian Martin has announced a $10,000,000 “World Record Bonus” for any athlete who breaks Usain Bolt‘s 100m dash World Record at the 2027 Enhanced Games and called the 2026 Games a “massive success”.
Official Announcement:
A $10,000,000 world record bonus awaits any sprinter who breaks 9.58 seconds in the 100m dash at the 2027 Enhanced Games.
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— Enhanced Games (@enhanced_games) May 27, 2026
On Wednesday, Enhanced CEO Maximilian Martin released a letter addressed to “Shareholders” on his Substack.
In the letter, Martin discussed last week’s event stating “I have been fortunate enough to attend some of the greatest sporting venues in the world. Madison Square Garden. AT&T Stadium. The F1 Paddock. And while each of those venues is spectacular in their own way: Nothing prepared me for what Enhanced built in only four weeks.
“But beyond the spectacle, what moved me most was simpler: our athletes were happy and excited to compete. They were healthy and enjoying the bright lights and big stage. They competed at the highest level, with high stakes – and every single one of them walked away safe, and many of them performed better than they ever have. This is what Living Enhanced looks like in practice. And on Sunday night, the whole world saw it.
We delivered. Living Enhanced works.“
He went on to discuss the “commercial success” saying, “By any commercial metric, the inaugural Enhanced Games have been a massive success.”
Martin also said that following the success of the first event, the Games are receiving massive interest from new athletes, sponsors, and host venues.
On Tuesday, when the market reopened after the holiday, Enhanced (the company that produces the Enhanced Games) lost more than 50% of its stock value, prompting widespread criticism for the event.
In the letter, Martin addressed “What Comes Next”:
“Based on the strong commercial success of the inaugural Games, planning for the second Enhanced GAmes in 2027 has already begun. But our fans will not have to wait long for the next event. Planning for smaller-scale events is already underway…
“And to our sprinting fans: we hear you. Our inaugural sprinting events were not to the standard we aspire to and we know why. Top sprinters are among the highest paid athletes in athletics – the opportunity cost of joining Enhanced has been higher for them than for athletes in other sports. We need to change that equation.
The prize for breaking Usain Bolt‘s men’s 100m world record at tht 2027 Enhanced Games will be increased to $10 million. Our DMs are open.”
At the inaugural Enhanced Games, the men’s 100 meter dash was one of four events where the “World Record Bonus” was $1 million along with the women’s 100m dash and the men’s and women’s 50m freestyle. Only one athlete bettered the current world record, and it was Kristian Gkolomeev in the men’s 50 freestyle.
The men’s 100 meter dash was won by clean athlete Fred Kerley in 9.97 seconds, four tenths off Usain Bolt‘s 2009 World Record time of 9.58. This run was more than a tenth slower than the 9.81 he ran in the event at the Paris Olympics to win the bronze medal. Emmanuel Matadi, an enhanced athlete finished 2nd in 10.05 seconds.
The news about the $10 million prize comes just a few days after IOC president Kirsty Coventry said she didn’t believe in paying Olympic athletes.
He also said that Enhanced would be “venturing” into new sports. “While track, swimming, and weightlifting will remain the core at the Enhanced Games, endurance sports are equally compelling territory. More to come.”
Martin brought up Gkolomeev’s 20.81 swim in the 50 freestyle. He also said, “Shortly before, he swam the second-fastest 100m of all time – also a new personal best”.
This is incorrect. Gkolomeev swam 46.60 in the event, which was a personal best time, but was not the second-fastest swim in history. Pan Zhanle holds the World Record at 46.40 from the 2024 Paris Olympics. Romania’s David Popovici has the 2nd fastest time in history at 46.51, which he swam at the 2025 World Championships in Singapore. Gkolomeev’s swim would be the 3rd fastest performance in history.
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