Sora may be dead, but some of its most buzzed-about features are about to land on YouTube.
Google on Tuesday hosted its Google I/O event, where it unveiled a slew of new products and changes, including some notable additions to YouTube, the world’s dominant free video platform.
Google CEO Sundar Pichai revealed that YouTube now has more than three billion users worldwide, in line with products like Google search, Gmail, Android and Chrome, underscoring YouTube’s vast reach and dominance in the video space.
But it was updates to Gemini that will surely garner a lot of attention, with its video-centric Gemini Omni updates allowing for major changes in how users interact with videos on the platform.
In YouTube Shorts, a new “Remix” option will let users write a prompt to remix a creator’s video by changing its style or even adding themselves into the video, without changing the basic context of the video.
Remixes, of course, were an element of Sora, the OpenAI video app, in which users could take another creator’s video and prompt tweaks or changes to create a new version. Sora also had a feature called “Cameos” that let users upload their likenesses to be featured in videos.
YouTube is careful to note that videos will have digital watermarks to connect them to the original video, and that “creators are always in control of their content and have the flexibility to opt-out of visual remix in Shorts at any time.”
The new products aren’t exactly the same, but letting users insert themselves into other user’s videos, or remix them into an anime style or some other tweak, are a fundamental change in how users engage with Shorts content.
Google also announced “Ask YouTube,” which will let users ask a detailed question and use YouTube videos to get answers.
“People come to YouTube every day to ask questions,” Pichai said on stage. “There’s a lot of videos, it can be hard to know where to start.”
Pichai used the example of a parent teaching a child how to ride a bike, but knew how to use a balance bike. Ask YouTube pulled up step by step instructions apparently culled from YouTube videos, and the user could click in to jump right to the most relevant part of the video.
The company says a full rollout is expected later this summer, though it is available for Premium users now.
YouTube, like all parts of Google, has been aggressively pursuing new products powered by AI, with Shorts serving as the main proving ground. The company has also developed a likeness detection tool, which, after opening it to Hollywood just last month, will now be open to anyone 18 years or over on the platform.
But the platform has also embraced its role as “TV,” with YouTube CEO Neal Mohan hard-launching what he called “The YouTube Era” at the company’s Brandcast event last week.
“For decades, the entertainment industry was built on a series of bets, programming shows based on formulas and focus groups and guessing what would make an audience show up,” Mohan said on statge at Lincoln Center. “At YouTube, we didn’t wait for a focus group. We built a stage and empowered anyone with a story to find an audience.”
And now the company is ramping up its AI tools to turbocharge that creation.
YouTube Will Let Creators Use AI to Insert Themselves Into Other People’s Videos NYT News Today.
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