Mitchell and Webb Are Not Helping launched on Channel 4 last year, seeing the comedy duo return to the format that propelled them to stardom on BBC Radio 4 and BBC Two in the 2000s.
Their efforts were certainly appreciated, with Channel 4 revealing that Mitchell and Webb Are Not Helping was its most-watched new scripted comedy for six years.
A second season is on the way with a revised release strategy — an expanded presence on YouTube will accompany the Channel 4 broadcast, in a bid to attract new viewers from all over the world (via Deadline).
The companion production will see the comedy stars look back on notable sketches from Mitchell and Webb Are Not Helping, revealing behind-the-scenes stories about their inspiration and how they were brought to life.
The announcement of an official Mitchell and Webb channel on YouTube follows the successful launch of Saturday Night Live UK, which made a mighty social media footprint that dwarfed its overnight viewership on Sky One and NOW.
Mitchell and Webb Are Not Helping Producer executive producer Kenton Allen said: "Long before streamers and social platforms transformed audience behaviour, Mitchell and Webb were creating sketches that people wanted to quote, share and rediscover repeatedly.
Mitchell and Webb Are Not Helping is available on Channel 4. Season 2 is coming soon.
Add Mitchell and Webb Are Not Helping to your watchlist on the Radio Times: What to Watch app – download now for daily TV recommendations, features and more.
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