On Tuesday, it was revealed that the celebrity Food Network host would expand his retail presence as part of a new partnership with SNAX-Sational, the innovator behind snacks like Cookie Pop, Candy Pop and PB&J Pop.
"Ever since I was a kid, I’ve been a freak for popcorn! So to be able to take one of my all-time favorite snacks to Flavortown is pretty exciting!" the Diners, Drive-ins and Dives star joked. "Sure, I’m gonna bring you the classics but get your taste buds ready for some real deal flavor bombs that you won’t find anywhere else on the shelf!"
Guy Fieri Partners With SNAX-Sational Brands for Chef-Inspired Line of Flavored Popcorn
"Guy is known for creating bold, unforgettable food experiences, and together we’ve developed a lineup that delivers big flavor, high-quality ingredients and fun in every bag," Mike Hagan, CEO of SNAX-Sational Brands, added.
The new line is debuting in varieties like Big Bite Butter, Cinnamon Butter Bomb, Mexican Street Corn, Straight Up Popcorn, and Prime Time Kettle, all of which are certified Kosher, and gluten-free, some are even vegan.
Big Bite Butter: Big butter flavor that’s bold and unapologeticCinnamon Butter Bomb: Sweet with a rich buttery finishMexican Street Corn: Tangy lime flavor with just enough heatStraight Up Popcorn: No frills. Full flavor.Prime Time Kettle: Sweet meets salty — with attitudeFlavortown Popcorn
Guy Fieri's Flavortown Microwave Popcorn collection is expected to be available at grocery store chains nationwide soon (an exact rollout date was not immediately clear; prices may vary). To learn more about the brand or to review a full ingredient list, visit the official Flavortown Popcorn website.
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