Hilton is pretty much always “sliving” her best life. The mom of two is a reality TV star, fixture on the social scene, and an entrepreneur. Last weekend, Hilton took to the NYC runway, modeling for the GucciCore: Gucci Cruise 2027 collection.
Instead of Hilton’s beloved fair-haired look, the fashionista rocked a brunette style.
View this post on InstagramThe much-anticipated show in New York’s Times Square brought out the glitterati, with celebs such as Mariah Carey,Shawn Mendes,Lindsay Lohan, Alix Earle, and Kim Kardashian in attendance.
This isn’t the first time Hilton has stepped out in a brunette wig. In 2024, cameras caught the superstar wearing a long brunette bob and a bucket hat while shopping with husband Carter Reum.
NEW YORK, NEW YORK - MAY 16: Paris Hilton attends Gucci Mansion on May 16, 2026 in New York City. (Photo by Ilya S. Savenok/Getty Images for Gucci)Why did Hilton swap blonde for brunette for her walk down the runway? At this time, no one really knows. The artistic choice certainly made a statement at the Gucci show. And the model also kept the look going, wearing the brunette style to the Gucci Mansion the same day. But as for if she’s gone to the dark side for good…well, fans will have to wait and see.
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