Introduced earlier this week as a "crisp" new adult beverage, Fresca Hard is "light yet satisfying" without sacrificing flavor. Think it sounds familiar? Well, this isn't the popular citrus-flavored soft drink's first foray into the alcohol aisle. It previously launched the ready-to-drink cocktail line, Fresca Mixed Vodka Spritz, and now it's expanding with a malt-based beverage in four new "bold" and "delicious" flavors.
Fresca Hard Debuts in 4 Fruity Flavors
According to Grill, the new flavored malt beverage brings a "new, exciting option with bold, delicious flavors" to the beverage aisle this summer.
The flavored malt beverage is said to feature the "classic citrus taste of Fresca" with 4.6 percent alcohol by volume (ABV), delivering a "refreshingly full-flavored drink" that contains only 99 calories, 2.1 grams of carbs and zero sugar per 12-ounce can.
It is debuting in Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus flavors.
Fresca Hard debuts in four flavors: Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus.Red Tree Beverages
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