The rumors are true: Google has announced a $99.99 smart band called the Fitbit Air, and is relaunching the Fitbit app as Google Health. There's a lot here I'm excited about: an affordable smart band without a mandatory subscription, with a full-featured app that may, if Google's promises check out, offer a meaningful alternative to Whoop's app. Here's what we know about the band, and how it's going to fit into the ecosystem if you already have a Fitbit or a Pixel Watch.
The band is impressively lightweight and comfortable-looking
Left: the Fitbit Air from the underside, showing how the device fits into the strap. Right: what the device looks like when removed. Credit: FitbitThe device is 1.4 inches by 0.7 inches by 0.3 inches. It weighs 5.2 grams, and 12 grams with the band. The color offerings include black, light gray, a bluish color that Fitbit calls Lavender, and a pinkish red it calls Berry. (Lavender is shown in the image at the top of this page.) So what happened to the gray-and-orange band Stephen Curry has been wearing? That's a special edition, complete with his jersey number worked into the stitching. It will retail for $129.99. With a regular band, the price is $99.99. Replacement bands (without the device) will retail for $34.99. The Fitbit Air is available to pre-order now, and will ship later this month.
The Fitbit Air also includes accelerometers to detect motion, a blood oxygen sensor, and a vibration motor. There is a temperature sensor so the device can report skin temperature variations, but Google said in a briefing that it's not sensitive enough for menstrual cycle tracking. The device also has enough storage to hang onto your workout data for a day before needing to sync to your phone, so you don't need to have your phone with you for every workout.
You can now pair a Fitbit and a Pixel Watch to the same phone
But that is specifically the only combination you'll be able to do, Google says: one Pixel and one Fitbit. So you can wear a Pixel Watch and swap it for a Fitbit Air for workouts or sleep or any time you don't want a watch on your wrist. But you can't swap between a Fitbit Charge 6 and a Fitbit Air, or between any other two Fitbits. That's a shame for people who already own a Fitbit device that tells the time.
Google says it's been listening to feedback, and that fixes are either in the works or have already been applied. The Public Preview was missing key features while it was in development, like nutrition tracking, but those will be available at the relaunch. Google says the developers have made information easier to find, the coach less verbose, and the coach now tracks your progress toward weekly goals.
If Google can successfully address the coach's issues, I'm going to be really impressed with the app. I've been saying for years that you don't make a Whoop killer by sticking a heart rate monitor on a wrist band—Whoop's strength is its incredibly full-featured app that integrates all your data into actionable advice. I love Whoop's app for its weekly plans and I've joked that the Whoop Coach is "the only AI I'm on speaking terms with." Fitbit's new app will have weekly plans, and its coach is programmed to take input from conversations and to access data from throughout the app. It sounds a lot more useful than a lot of fitness app chatbots.
How the Fitbit Air compares to other smart bands
The Fitbit Air combines the low price tag, no subscription, and (possibly) a full-featured, easy-to-use app. It can feed data to the same app as a watch you might already be wearing—at least if you're a Pixel watch user. I'm looking forward to trying it out and seeing whether the app keeps its promises well enough to give it the edge over other smart bands.
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