97.9 The Hill’s Dr. Deborah Stroman and Brighton McConnell chat on Friday, May 1, and talk some golf in the wake of the news around LIV Golf. The startup golf league’s primary investor, Saudi Arabia and its Public Investment Fund, are set to stop backing LIV Golf by the end of its 2026 season. Having spent billions of dollars and coaxed over several top players, what does this mean moving forward? How does the PGA Tour come out looking from all this? And did this, as one of the biggest sportswashing examples of modern history, achieve what Saudi Arabia had hoped it would?
Dr. Deborah Stroman — who is a consulting professor for UNC and Virginia, sports businesswoman, former basketball player, and columnist — chats with 97.9 The Hill’s Brighton McConnell each week about headlines from the world of sports. Covering both local and national stories, Stroman specializes in connecting the on-field product to the impact of sports on business, culture and society. Listen to their past conversations on Chapelboro, Spotify and wherever you get your podcasts.
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LIV Golf’s Days Might Be Numbered. What Does That Mean for the Sport? – Stroman on Sports (May 1, 2026) Chapelboro.com.
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