The date was April 30, 1991. The band was Nirvana. The album that check helped pay for was Nevermind.
DGC pressed fewer than 50,000 copies of Nevermind for its September 24, 1991 release.
The speed of it left everyone flat-footed. Geffen's president Ed Rosenblatt later put it with almost embarrassed honesty: the label essentially did nothing. The record just ran.
What Nevermind did to the music industry went well beyond sales. Before it, underground rock and mainstream radio existed in almost entirely separate worlds. After it, every major label scrambled to sign anything that sounded vaguely alternative, and the entire commercial apparatus of rock music shifted direction. The A&R man who signed the band, Gary Gersh, framed it plainly: there was a pre-Nevermind record business, and a post-Nevermind record business. The two had almost nothing in common.
Dave Grohl would go on to form Foo Fighters after the band dissolved following Cobain's death in 1994. Novoselic became a civic activist. Nevermind itself, and the band's entire catalog, has never stopped selling.
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