The families of the victims of the 2012 elementary school massacre successfully sued Jones for damages exceeding $1.3 billion for spreading lies about the deadly incident, which prompted years of harassment from his followers.
Read more: How The Onion Covers Politics
A court-appointed receiver controlling Infowars' parent company, Free Speech Systems LLC, is seeking approval for the deal in a Texas state court. The deal would see The Onion licensing the company’s intellectual property, including the Infowars trademark and associated domains, for $81,000 a month.
TIME spoke with Heidecker about his plans for the site and how he intends to deal with an angry Jones.
Q: First of all, congratulations on the new role as creative director. I know you have a very successful career as a podcaster and a comedian. Do you have any experience running a global hate factory?
Q: Can you run me through your plans for Infowars, if you eventually do get to take over?
We want to kind of let that run its course, and play in that sandbox for a little while. Then we just think that that's going to get old, but we'll have built this little brand, or sort of re-established a brand and turn it into a destination for good comedy— a new streaming site, a new comedy platform.
An exclusive first look at a new clip from The Onion’s upcoming InfoWars content.TH: I give him credit for being a fascinating, entertaining broadcaster, but with some vile scruples to go along with it. He can draw you in and suck you into his world, and sometimes that can be pretty entertaining when he's ranting and raving and screaming and crying and tearing his shirt off. It's just good old-fashioned pro wrestling in a lot of ways. That's my take on him.
[Editor’s note: Jones appeared on a live broadcast of Infowars with his shirt off. “Now they’re running around saying they’ve hired a guy to talk like me, that they’re going to pretend to be me and spread lies to discredit me,” Jones said on the broadcast. “Just because you’re wearing my shirt don’t mean you’re me, so let’s be 100 percent clear about that.”]
Q: I know there is a legal battle going on at the moment, but they've announced the role. How confident are you that this will go through, and how far along in your plans are you with the new Infowars?
Q: Infowars doesn't just do media. It has these side businesses selling all kinds of enhancement pills and brain enhancement stuff. Are you guys going to be carrying on that line in the new iteration?
And the other thing, the main thing we're pushing, really, is subscriptions to the magazine for The Onion. That's one of the main drivers of this. And with all this attention we're getting from TIME magazine and everybody else, that's how we're trying to maximize this, this experience right now, which will go on to make this a profitable enterprise and provide nice, healthy budgets for young creators to make interesting things for the world.
TH: I'm not moving to Texas. Hell no.
TH: Well, that's for him, that's for the law to figure out. Perhaps there are squatter’s rights in Texas, I'm not sure. But we don't need his crap, you know? If we have to deal with it, we maybe put it on eBay or something. But that's not really the point, to get our hands on his cameras or anything like that. It's really about the name and the website and the brand and the archive, too, because there's probably lots of great stuff to be mined in from his bloopers.
TH: Everything under the sun. It's really funny when you look into it, because there's all kinds of domain names that he owns, and crazy stuff that, I guess, we can just start sorting through.
TH: No. I mean, I think they're going to either see the light that they've been conned over the many years by this guy and that he is a complete cartoon character, or they're just going to follow him along to his next venture, whether that's another site or it's just him on the side of the road with a cardboard sign saying the world is ending.
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