THE BIG STORY: Taylor Swift knows trademarks. She owns dozens of them, covering everything from “Swiftie” to “Taylor’s Version” to the names of her cats. And she’s not afraid to enforce them — just ask the Swift Home bedding brand. She’s also been sued herself over them, from a case filed by an Evermore theme park to a recent action over The Life of a Showgirl.
So it makes sense that Swift is now on the cutting edge of a novel legal strategy to adapt trademark law for the age of AI deepfakes.
In a pair of filings last week, the superstar asked the U.S. Patent and Trademark Office to issue federal trademark registrations of her voice saying “Hey, it’s Taylor” and “Hey, it’s Taylor Swift.” She filed a third application covering an image of herself on stage.
Swift seems to be trying to protect her name and likeness against misappropriation, a problem that has boomed as AI technology has made it far easier to mimic voices and create fake videos. She’s following a path pioneered last year by Mathew McConaughey, who filed similar applications in an effort to “trademark himself.”Whether such a strategy will actually work is pretty debatable. Trademark law … doesn’t really work like this. But you can hardly blame Swift for trying: She’s repeatedly been the victim of ugly deepfakes, and lawmakers have been slow to address the problem. A few trademark filings don’t cost much, and they might give her a way to fight back.
Other top stories this week…
— The prosecutors in D4vd’s murder case told a judge that there was “a significant amount of child pornography” on the singer’s phone, adding a hideous new allegation to accusations that he killed and dismembered 14-year-old Celeste Rivas Hernandez.
— A decade after Cinq Music bought much of T.I.’s recorded music catalog, the rapper filed a breach of contract lawsuit claiming the label has refused to honor promises to let him buy back those same masters at a cheap price.
— Precious Jacobs-Perry, the Jenner & Block attorney who helped Chance the Rapper win his trial against longtime manager Pat Corcoran, sat down with Billboard for an extended interview — about the legal issues, the verdict and her “incredible” client.
— Miami’s Ultra Music Festival is facing a new lawsuit from angry local residents who say the electronic dance music event violated earlier promises to limit sound levels and inflicted “psychological torture” on its neighbors every spring.
— A man named Jay Bryant pleaded guilty to acting as an accomplice in the 2002 killing of Run-DMC’s Jam Master Jay, admitting he opened a studio door so that two other men could enter undetected and shoot the rap icon.
— A former Live Nation arena development executive filed a lawsuit alleging he discovered “compounding corporate malfeasance” and then was fired for trying to “stand up for and confront that misconduct.”
— A judge dismissed Sean “Diddy” Combs’ $100 million defamation lawsuit over the 2025 Peacock documentary The Making of a Bad Boy, ruling that it took “a carefully curated and nuanced approach” that passed muster under the law.
— Smokey Robinson cannot countersue his former housekeepers for defamation after they sued him for sexual abuse, a Los Angeles judge ruled.
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