Grocery Outlet will open a new Pacific Beach store on Thursday at 1211 Garnet Ave., expanding the discount chain’s presence in coastal San Diego.
The location previously housed Thrifty, followed by a Trader Joe’s and a gym, before a period of vacancy. The store will hold a ribbon-cutting ceremony at 10 a.m. and open to customers the same day.
Two independent owners will run the store under a licensing agreement with Grocery Outlet.One of them, Marc Aronsohn, said the company operates through an independent-operator model in which local owners run daily operations, hire staff, and work in accordance with a corporate system that supplies inventory.
“We get a licensing agreement to run the facility under the Grocery Outlet banner,” he said.“We hire the team and run the facility under our own company entity, but operate within theGrocery Outlet system.”
He said the model allows operators to tailor product selection within that system, with thePacific Beach store reflects local demand, including items for health-oriented and pet-friendly households.
Grocery Outlet sources inventory through opportunistic purchases from manufacturers anddistributors, resulting in a rotating selection of goods.
“If you see something you like, it might not be there a week later,” Aronsohn said. He said the model allows the store to offer lower prices than traditional grocery retailers. “We try to save the customer on average 40 percent minimum on the shopping basket,” he said.
The owners said Pacific Beach has shifted in recent years from a predominantly college-focused neighborhood to one with more young families, in part because many former students have remained in the area as they’ve grown older and started families. That shift has changed shopping habits, with more residents focused on ingredients and food quality while raising children.
The produce department of a Grocery Outlet. (Photo courtesy of the company via Facebook)The store includes 90-minute free parking behind the building on Garnet Avenue, Aronsohnsaid.
Opening-day promotions include gift cards of varying amounts for the first 100 customers and a top prize of $500, along with free reusable bags during opening week while supplies last.
Vendor representatives will offer samples, and a taco truck event is planned for Saturday. The store will also donate $1,000 to St. Brigid Parish of San Diego as part of its opening activities, according to company representatives.
Grocery Outlet operates nearly 500 stores across California and 10 other states, including about 20 in San Diego County. The Pacific Beach opening comes as the company has closed 36 underperforming stores nationwide under a broader restructuring effort, including locations in El Cajon and Poway.
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