For some artists, home can serve as the inspiration that breeds creativity. Isaia Huron found solace at his parents’ home in South Carolina as he stitched together his latest project, Mr. Lovebomb.
Released April 10 via RCA Records, Mr. Lovebomb stretches beyond Huron’s creative boundaries, as he lays out a 10-song story about a fictional character who doubles down on love and heartbreak with every new woman he encounters.
Created in a mere seven days back home in the balmy South Carolina weather — where birds are chirping and the skies are clear blue — Huron’s precocious storytelling is a testament to the trial and error that comes with dating in the modern age. From “this girl wants everything” to “wool,” Huron unabashedly narrates a gripping tale that men and women alike can relate to.
“So far, from these responses that we’ve gotten from the two singles, especially from ‘this girl wants everything,’ I see a lot of dudes being like, ‘Bro, thank you for saying it,’” Huron says. “Girls really love it too, ironically. I was low-key kind of nervous because I be kind of in my head and thinking girls might hear this and not really want everything, like, ‘F–k this a–hole.’”
Despite his trepidation, Huron stood on his convictions and penned a painstakingly honest album that he began shortly after wrapping up his 2025 debut album, Concumbiana, which features “I CHOSE YOU” and the Kehlani-assisted “SEE RIGHT THROUGH ME.”
“They all love it because it’s relatable,” he says. “Most girls are just like, ‘Yes, I do want everything,’ and it’s annoying to see that because it just confirms the negative traits the character has in the main story. We’ll have to see how people respond to the whole thing.”
Billboard spoke to April’s R&B Up and Comer of the Month, Isaia Huron, about the creation of Mr. Lovebomb, dating in 2026, and why he finds beauty in recording at home over a traditional studio setup.
What does recording and creating at home bring out of you that a traditional studio setup can’t?
Honestly, I don’t know because I’ve never really recorded in a studio for myself. What I’ll say is when I do get asked to go to the studio for other artists, I find that even if they give me a room for myself, I’m not able to access melodies freely. It doesn’t really have to be at home per se, but wherever I am — if I’m in solitude in a hotel or somebody’s basement — I’m away from the subconscious time constraint that you have if you go to the studio.
Like, if you book eight hours and you gotta pay a certain amount of money per hour, it makes you feel boxed in time-wise and I think music deserves more than that. I think it’ll naturally shape your approach. Trying to engineer me would be a very difficult thing just because of how fast I do it myself. I never really thought about it like that though. So that’s an interesting question.
You know Missy Elliott has a similar mentality. Hence why I thought about you and your creative process for Mr. Lovebomb.
It’s very true, it’s very real. Obviously, the studio has better quality things, and to acquire those things, it takes knowledge on how to use outboard gear. So the quality is lessened in some sense, but if you work hard to learn what these tools are and you can get them at the house, it’s far less of a headache in the long run ’cause you can work all the time and not have to pay anything. I’m just more interested in that than I am going to a studio. It’s always weird going there, man. It’s like, “Ugh.” I just leave. I don’t wanna be here.
You were building Mr. Lovebomb while still in motion with Concumbiana. How did you balance creating one world while actively promoting another?
I don’t think about it like that, you know? When we were doing Concumbiana, I was kinda done [with the project]. It hadn’t come out yet. So the timeline was, I made Concumbiana in early 2025, finished in March-April, did the video shoot for Concumbiana in Toronto, then flew to South Carolina and started on Mr. Lovebomb right there. In my head, it was time to move on — let’s make a new story. It wasn’t like me trying to figure out how to differentiate the stories, I was already finished. So I don’t know if I think about it that way.
You’re a self-taught producer. What risks or new approaches did you take on Mr. Lovebomb that you weren’t ready to explore on Concumbiana?
None, really. I made them so close together that I was in kind of the same bag. It’s literally like same tools, new story. There’s no risks.
Well, one thing I can say is I tried to make something a little bit less musically complex. I have this career trajectory calculation that I have in my head and that I’ve had for a long time, and to me, I’m just kind of following in the lines of it. Mr. Lovebomb was kind of less of a challenge than Concumbiana was. That’s the way I should put it.
So I don’t know if there were any challenges, to be real. I guess making the project outside or making it in seven days, but again, that’s not really a challenge compared to Concumbiana, where it took me three months. We’ll see which people like more, but the seven days is me mastering this kind of production style that I have formed on Concumbiana, so I can get it done quicker with Mr. Lovebomb. I wouldn’t say there weren’t any challenges.
As a strong storyteller, was there a specific moment or record where you knew Mr. Lovebomb was finished?
Yeah, I think the last song. That’s the first song on the project. I was working on it when I went to this girl’s house. She had made me some food and I was literally in the middle of recording the album. I play the album on her TV and the way it felt in the house, I didn’t know if I was going to like this project. But when I listened to it, I thought, “Oh. This can work.”
When I got home, I said I just needed one more song — and I made the first song, “give you my word.” Once I did that, that’s when it felt like we had a cohesive story. So, the first song because I started the album with making “side slider,” I almost worked backwards in some weird sense, you know? I guess that’s kind of how you have to do it if you’re going to do it chronologically, right? That’s a good practice to have.
How do you think Mr. Lovebomb reflects or challenges the way people date today?
No. I think the effect of it will. I think when we see how people will react live or interact with me, that might change my perception of relationships, but I don’t know. This is just a make-believe story of a collection of what we all feel. It’s moreso agreeing with myself with whatever I wrote.
“Wool” is one of my favorites. When’s the last time someone pulled the wool over your eyes in dating?
They always do, right? [Laughs.] I like really pretty girls. A lot of pretty girls that I know are really sweet at first, until some s–t goes down or something is not agreed with, and they always start reminding you of how non-empathic you are and s–t. You have to date somebody for a minute to see things kind of unfold and everybody has that ability to pull wool over people’s eyes. I don’t think anybody is perfectly consistent with what they lead with. It’s kind of aggressively metaphoric, especially in the story, because it happens really quickly, but it’s meant to capture what people can feel in these situations. I don’t know if that’s too abstract of an answer.
There’s a moment where the main character ends up with the waitress his partner was rude to. What inspired that twist, and what were you trying to say with it?
Kanye has this song on Watch the Throne [called] “I Can’t Stop” where he’s like, “I heard she f–ked the doorman, well it’s cool, I f–ked the waitress” and that was in my mind and I think that’s how it kind of found its way inside of the story. It was a very easy thing to do and what you find in the story is, [the main character] kind of lovebombs twice. He lovebombs the main girl of course, but then you get later down to the story and he’s kind of saying things where he just met the girl at the diner. Girls love that s–t, too, if you do it the right way, but it just kind of speaks to the overall problem of him being a lovebomber in the first place.
Who is Isaia Huron on Mr. Lovebomb that we haven’t seen from you before?
Dude, I don’t know. I think it’s all the same. It almost feels like you can’t have one without the other. I feel like it’s all kind of relative. I don’t know how to answer that. I think that’s a question more for fans who know both albums. It’s almost mythological, in a sense where you can pull your own perspective from it and the more interesting answer would come from them. I think I’m too in it to be able to say, “This is what’s new from me.” It’s coming from the same person who made the story a couple months before.
Have you thought about a sequel for Mr. Lovebomb?
I’m gonna do a deluxe and it’s the story continued. It gets more raw. I always wanted to do that thing where if there ever was a deluxe, there could be a continuation, instead of piling on extra throwaways. I tried to do that for Concumbiana, but contractually, it just didn’t make sense. And I don’t like to go overboard on songs. If I owe 12 songs, I’m giving 12 songs. If I owe 14, I’m giving 14. If I owe 16, I’m giving 16. I’m not giving 17 or doing 15. Birthed out of obligation is how I like to do everything. So, yes, a deluxe will be born.
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