It's hard to believe that it's been 52 years since Diane von Furstenberg first released her iconic wrap dress in 1974, which was sold over a million times in its first two years. Since then, the style has become a mainstay in women's wardrobes around the world and has inspired countless other brands to embrace the versatile design.
"I didn't know what I wanted to do, but I knew the kind of woman I wanted to become.I wanted to be a woman in charge. I became that woman by creating a simple little dress that embodied confidence," she said. "Because it was a dress, I was able to share that confidence with millions of women. Fifty years later, that little dress is still a symbol of freedom and my dedication to inspire and empower keeps on growing."
Related: The 1970s Fashion Trend That Jackie Kennedy Loved Is Making a Comeback This Summer
The Lasting Impact of the Diane von Furstenberg Wrap Dress
Michael Buckner/Getty Images for Diane Von Furstenberg
"It made things feel easy and flattering, but still polished. That balance of looking put-together without overthinking it is still what people are looking for now," she tells Parade. "It gave women something that felt both practical and confident, and that idea has carried through into so many categories since."
"It’s one of those pieces that can work on literally every body," she states. "It adjusts, and it’s easy. You don’t have to think too much, which is why people keep coming back to it."
"They were very simple, and they were like nothing, little clothes. And they certainly didn't look like anything before they were worn, but when they were worn on a body, they took the shape of the body. The body language went with it, and they just made perfect sense," she said.
Over time, the wrap dress has evolved quite a bit.
In 2026, the stylist says wrap dresses feel "cleaner" and "more intentional."
Related: 12 Ways To Make Any Outfit Look More Expensive, According to a Celebrity Stylist
3 Things To Look for While Shopping for a Wrap Dress
Thomas Iannaccone/WWD/Penske Media via Getty Images
"I always start with the fabric because that’s what really changes how it sits and moves," Matos states.
Viscose or crepe offers "the best balance," per Matos, since it has movement but still holds its shape. Cotton, on the other hand, "reads more structured and casual" but won’t give you a "fluid drape."
2. Fit
Next, Matos considers how a wrap dress fits at the waist and whether it feels secure.
"Construction details like an inner tie, snap closure or enough fabric overlap make a big difference," Matos says. “A great wrap dress should feel effortless if the construction is right. You don’t have to think about it.”
How To Style a Wrap Dress: 5 Ways
The way you style a wrap dress depends on the vibe you're going for, the time of year and the occasion, but Matos says you "can't go wrong" with the look. Here are a few looks she's loving.
1. Minimal accessories
John Shearer/WireImage
Shop the look:
Lauren Ralph Lauren Crinkle Georgette Surplice Dress ($82.50, originally $165)Easy Spirit Jackie Tall Shaft Boots ($99.99, originally $199.99)2. Eveningwear
Stephane Cardinale - Corbis/Corbis via Getty Images
Shop the look:
Diane von Furstenberg Dress Tuxedo Pia Wrap Dress ($299, originally $598)Sheenz Slingback Pump Karl Lagerfeld Paris ($83.30, originally $119)3. All-black
Stefanie Keenan/Getty Images for Rare Beauty
Shop the look:
Tuckernuck Black Tie Front Bow Bea Maxi Dress ($198, originally $248)Vionic Charmaine Heeled Sandal ($165)4. Très tailored
Raimonda Kulikauskiene/Getty Images
Shop the look:
BOSS Dimosa Wrap Dress - Bloomingdale's Exclusive ($439.20, originally $549)DV by Dolce Vita Lalana Bootie at Zappos ($55.30, originally $79)5. Dramatic moment
Samir Hussein/WireImage
Shop the look:
Tadashi Shoji Collar Cascading Ruffle Gown ($508)Loft Shell Chandelier Earrings ($20.97, originally $34.95)Related: The 'Old Money' Scarf Trend That Elevates Any Outfit Instantly, According to Stylists
Source:
Julie Matos is a celebrity stylist who’s worked with Cobie Smulders, Natalie Dormer, Julianne Moore and other celebrities.Hence then, the article about this iconic 1974 dress was purchased over 1 million times in its first 2 years and it s still popular today was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( This Iconic 1974 Dress Was Purchased Over 1 Million Times in Its First 2 Years—and It’s Still Popular Today )
Also on site :