The beloved candy brand dates back to the 1980s, and in honor of its 40th birthday, Airheads is introducing an all-new product that will roll out to retailers nationwide this winter.
Per a recent press release by its parent company Perfetti Van Melle, the Xtremes Mega Bites is just the latest example of Airheads' knack for "innovation" and will feature two flavors in every bite. Check out a preview image of the new offering below.
(Perfetti Van Melle)The sour candies — which will reportedly register in the "middle" of Airheads' sour scale — will be sold in 5.5-ounce bags, with a variety of flavors included in each. Millennials and beyond, do we have your attention?
"Airheads has always celebrated individuality and not taking yourself too seriously," said Perfetti Van Melle brand director Chris Borges in a statement. "Especially in the '90s, it became part of how kids connected, traded and expressed themselves."
And going back to the nostalgia — it's hard to picture a time before social media these days, when kids across the U.S. were expressing themselves through bold flavors, neon colors and playful weirdness. Airheads were certainly a key player in that era.
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