On Friday, April 17, Honey Maid Snacks took to Instagram to introduce a brand-new addition to the family. "Sweet, salty, and so worth the hype," the caption read. "Meet the NEW Honey Maid Salted Caramel Graham Crackers."
View this post on InstagramThe limited-edition flavor combines the brand's signature graham cracker base with a salted caramel twist, topped with a light dusting of salt. They're available in Honey Maid's Fresh Stacks format — six individually wrapped sleeves per box — and can be found at Target, Walmart, Amazon, and other major retailers nationwide. Each serving has 120 calories, 8 grams of whole grains, and no high-fructose corn syrup.
"We are soooo ready for this!!!" one person wrote.
"WHATTTTTT?!?!?! Cannot wait to try???," chimed in a third.
The s’mores angle isn’t accidental. S’mores are a roughly $250 million annual business in the U.S., with Instacart data showing that graham cracker and marshmallow orders spike together around Memorial Day, July 4th, and Labor Day. Honey Maid is already featuring recipes on its website that swap the classic cracker for the Salted Caramel version, including S'more Marshmallow Pops, a S'mores Mug Cake, and a S'mores Refrigerator "Cake" that uses the graham crackers as layers.
View this post on InstagramNew flavors from Honey Maid are genuinely uncommon. A limited-edition Gingerbread version popped up around the 2011 holiday season, but moments like that are few and far between — which helps explain why Salted Caramel is getting so much attention.
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