During the early '90s, a major beauty trend favoring an ultra-thin, sweaty, and kinda dirty aesthetic took off. Sir Mix-A-Lot took notice and didn't like what he was seeing or the ways he was hearing people talk about women with curvier body types. The word "body shaming" wasn't around yet, but that's exactly what Mix-A-Lot aimed to stand up against with this song.
Iconic supermodel Kate Moss was the primary face of the trend, particularly through her Calvin Klein campaigns in the early '90s. This beauty trend even got the nickname "heroin chic."
Here's Kate Moss in the '90s:
Photo by WWD on Getty Images
“We saw one of the Spuds MacKenzie ads for Budweiser during the Super Bowl,” Mix-A-Lot explained in a Vice interview. “You’d see these girls in the ad: Each one was shaped like a stop sign, with big hair [and] straight up-and-down bird legs. There’s nothing wrong with that, but I was so sick of that s**t.”
Related: 1999 Hit by Iconic '90s Band 'Makes No Sense' But Reached No. 1 in Over 25 Countries
With "Baby Got Back," Sir Mix-A-Lot started nothing short of a cultural phenomenon. Not only did the song and its lyrics spark conversation and a little controversy, it became a defining '90s anthem.
Of course, decades later "Baby Got Back" still resonates. The nostalgic '90s hit is one of those songs that everyone knows. It's played at parties and events, and it's as recognizable to a Gen Z teen as to a Gen X grandmother. Plus, now that we have language to talk about body positivity, the song has been given new life within those conversations.
Watch the official ‘Baby Got Back’ video with Sir Mix-A-Lot below:
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