According to Nielsen’s national live+same-day big data plus program ratings, per Ad Week, Today led its competitors in total viewers during the week of April 6.
The good news for Today is Savannah's return boosted the program 3.139 million total viewers and 630,000 viewers in the 25–54 demographic that week. This easily bested Good Morning America's 2.898 million total viewers and 493,000 viewers ages 25 to 54, and CBS Mornings' 1.74 million total viewers and 251,000 viewers ages 25–54.
For the week of April 6, Today saw a 6% increase in total viewers and a 2% increase in the 25–54 demographic when compared to the week before. And when compared to the same week in 2025, the show saw a 21% jump in total viewers and 2% increase in the 25–54 group.
View this post on InstagramOn April 20, Megyn Kelly spoke with entertainment journalist Rob Shuter about Today's ratings during Savannah's first week back on The Megyn Kelly Show, who claimed they weren't as impactful as expected.
He continued, "A decent-sized crowd showed up, but not overwhelming. And then the ratings for Savannah's return, they were up. But they were not up like the show thought it would be."
Her co-anchor, Craig Melvin, replied, “Yes, it is good to have you back at home.”
“Well, here we go, ready or not. Let’s do the news,” she declared.
View this post on InstagramNext: Nancy Guthrie Up Lab in Serial Killer Conviction Reportedly Involved in Savannah’s Mom’s Case
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