"Today's parents are looking for beverage options that keep up with their kids' active lifestyles, without the sugar and extra ingredients they don't feel good about serving," said Kristina Hannant, director, ready to drink marketing, in a statement. "With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle—a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for."
Because 94 percent of Capri Sun customers already purchase sports drinks, and with hydration being among the fastest-growing beverage segments, it only made sense for Capri Sun to try its own hand at hydrating drink offerings. Capri Sun Hydrate also shows Kraft Heinz's commitment to innovation while meeting consumer needs.
All About Capri Sun Hydrate
Courtesy Capri Sun
Related: Kraft Mac & Cheese Just Dropped a New Line of Restaurant-Worthy Flavors That Are Bound to Become Fan Favorites
This new Capri Sun lineup is rolling out to major retailers nationwide, including Walmart, Target and Amazon. Each carton will retail for $3.49.
Related: Capri Sun Teamed Up with This Iconic Designer to Launch an Unexpected Accessory and Fans Are 'Obsessed'
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