Enter Dave Richmond. If the name doesn’t ring a bell, his track record definitely does. Richmond is one of thes mind behind the InStyler, the rotating iron that defined an entire era of at-home blowouts and generated over $1.3 billion in retail sales. He has over 100 patents and a reputation for spotting the flaws in how we get ready. For his next act, hitting the market on April 8, he’s ditching the high-heat irons for something far more foundational: the OO!brush.
The physics of detangling hasn't changed much in a century. You hit a knot, you pull, and the hair stretches until the cuticle fractures. It’s a crude, frustrating process that can leave behind a trail of split ends. Richmond’s pivot to the OO!brush is a bet that we’re tired of forcing our hair into submission.
OO!brush (Photo: Brand)In the current beauty landscape, scalp health has moved from a niche concern to a full-blown obsession. We’re finally treating the skin on our heads with the same reverence we give our faces. This is where the OO!brush leans into a more luxury routine.
Richmond’s move into detangling is a response to the quiet luxury shift in beauty. Consumers are moving away from transformative heat and toward tools that prioritize longevity. Damaging tools fried our hair enough; now we’re looking for a way to keep it on our heads.
“With hairbrushes being the top third reason for hair damage, Dave has set out to change that,” the brand says, signaling a shift from styling to survival.
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