"I'm Not in Love" was written by 10cc's Eric Stewart and Graham Gouldman. The tune was a hit that flipped the traditional love song on its head. It used unconventional lyrics to convey a surprisingly heartfelt message.
He said that his wife told him, “You don’t say ‘I love you’ much anymore.” I told her that, if I said it all the time, it would sound glib."
Stewart added, "But I started wondering how I could say it without using those actual words. So “I’m not in love” became a rhetorical conversation with myself, and then a song."
However, despite the band's reluctance to record the song, Stewart said he knew he had a hit. It wasn't his fellow musicians who realized it, but the people around them as they were recording "I'm Not in Love."
"I'm Not in Love" peaked at No. 2 on the Billboard charts in July 1975. The song remained on the charts for 11 weeks in total.
"We certainly wouldn't have said, 'This song is still gonna be played in 50 years.' I don't think any of us realized how commercial it was gonna be or even thought about it in those terms," Gouldman explained.
Graham Gouldman, Eric Stewart, Kevin Godley, and Lol Creme also enjoyed other major chart successes with "The Things We Do For Love" and "Dreadlock Holiday." The band continues to tour. Dates are scheduled throughout 2026 featuring Gouldman, per their official website.
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