By Charlotte Wells on SwimSwam
Bradford “Brad” Glenn, the former Vice President of Marketing at the International Swim Coaches Association (ISCA) and a lifelong member of the swimming community, died on March 22nd at the age of 77. It was just one week after his birthday.
Glenn dedicated the majority of his life to the sport of swimming, both as an athlete and in his professional roles.
Born in Philadelphia, Pennsylvania, on March 15th, 1949, Glenn was raised in New Jersey before heading to Florida for high school. He attended St. Andrew’s School of Boca Raton, where he was a high school All-American swimmer.
Glenn began his collegiate campaign at Southern Illinois University before transferring to the University of Maryland. As a Terrapin, he served as captain of the swim team and was recognized as an All-ACC athlete. He graduated in 1972 with a Bachelors of Science in marketing.
Glenn continued his own athletic career for several years after college, becoming an All-American, national and world record holder in masters swimming.
While an active swimmer himself, Glenn coached numerous age-group and collegiate programs around the country. He worked with the Puerto Rican National Team, during which time he served as the head national coach for the Pan American and Central American Games, and left his mark as a coach with the Mission Viejo Nadadores, Huntsville Swimming Association, Greater Tampa Swimming Association and the University of Tampa.
Glenn eventually transitioned away from coaching but remained an active member of the broader swimming community. He founded Glenn Marketing, where he marketed The Finals sportswear and helped build a worldwide network of swimming brands.
Glenn went on to serve as Vice President of Sales and Marketing for Dolfin Swimwear and Co-Director of International Coaches Clinic before taking up his most recent role as Vice President of Marketing at the International Swim Coaches Association, a position he held from 2018 to 2023.
In 1981, Glenn married Mary Lynn in Cherry Hill, New Jersey, with the couple going on to raise three children, all of whom became collegiate swimmers.
Glenn is survived by his wife, Mary Lynn; his children, Erin, Robby and Tommy; his grandchildren, Lily, Piper, Cooper and Theo; his siblings Tim, Matt and Lisa; and his dog, Sam.
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