Franklin Roosevelt spoke directly to Americans through his fireside chats, using plain language to explain the stakes and build trust in the New Deal. Martin Luther King Jr. painted a picture of a nation where his children “will not be judged by the color of their skin but by the content of their character.” John F. Kennedy declared that America would put a man on the moon “not because it is easy, but because it is hard,” transforming a technical challenge into a national mission.
Capitalism for all requires this same kind of narrative power to become a reality. It’s not enough to argue that closing racial, gender, and regional economic gaps would add trillions to GDP. We must tell the story of what that would mean for the parent working two jobs who could finally afford a home, for the small-town entrepreneur who could grow her business without leaving her community, and for the student who could graduate debt-free into a job that matches their talents.
Public support is the best defense against policy rollback. If people feel the positive impact of inclusive economics in their own lives, they will defend it at the ballot box and in their communities. To win support, we must tell the human story, pairing data with personal narratives that show the lived impact of inclusive economics: a single mother who buys her first home, a rural town that lands a new employer because of broadband investment, a veteran who starts a thriving business.
The first step is reframing the American Dream for our 21st-century reality.
Reframing the American Dream
That story has inspired millions, but it has always been incomplete. It leaves out the reality that ladders need solid ground to stand on and boots need laces to pull. Without access to quality education, fair credit, safe neighborhoods, and job opportunities, the promise of the American Dream is a mirage for too many.
This reframing reconnects America to its best self internationally. When the United States embodies a version of capitalism that includes rather than excludes, it can again serve as a model for nations struggling to balance growth with fairness. It becomes not just a light on the hill in terms of freedom but also in terms of widely shared prosperity. The benefits of spreading Capitalism for all on a global scale are exponential.
Excerpted with permission from ‘Capitalism for All: Inclusive Economics, and the Future Proofing of America’ by John Hope Bryant.
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