Live entertainment company Venu Holding Corporation (VENU) has hired Sarah Rothschild from Madison Square Garden Entertainment (MSGE) to lead investor relations and financial strategy at the Colorado-based company, according to a statement released on Monday (March 30).
Rothschild will serve as VENU’s senior vp of strategic finance and investor relations. In the role, she’ll be responsible for developing the company’s engagement with institutional investors and strategies to accumulate capital while overseeing treasury and financial communications.
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In her previous role at MSGE, Rothschild oversaw investor relations for MSGE, Madison Square Garden Sports (the Knicks and Rangers), and Sphere Entertainment Co. before it was spun off. Prior to MSGE, Rothschild was an investment analyst at the hedge fund Select Equity Group. She began her career as a manager at PricewaterhouseCoopers, where she handled mergers & acquisitions and financial due diligence for corporate and private equity clients, according to VENU.
“Sarah brings exactly the type of capital markets expertise we need as we continue scaling VENU,” J.W. Roth, VENU’s founder, chairman and CEO, said in a statement. “Her experience across public companies in live entertainment gives her a distinct perspective on how to position growth, build institutional relationships, and strategically deploy capital. As we expand our national venue portfolio, having someone with Sarah’s background leading investor engagement and financial strategy is [an] advantage.”
Founded in 2017, VENU owns, operates and is developing live music venues in cities like Oklahoma City and Tulsa in Oklahoma, and El Paso and Dallas-Fort Worth in Texas. VENU’s mostly outdoor amphitheaters are marketed for their fire pit suites, which investors can buy shares in — similar to condos in a luxury hotel.
VENU currently has projects underway in Colorado, Texas and Oklahoma that are expected to open in 2026. The company said it aims to have 25 amphitheaters and 15 indoor entertainment complexes operational by 2030.
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