Target stores and floor plans aren’t the only parts of the company getting a refresh for 2026 and beyond — Target’s employee dress code is, too.
“Target is focused on getting back to growth, with clear strategic priorities that include elevating the guest experience,” company spokesperson Brian Harper-Tibaldo said in a statement. “As part of that focus, we’re continuing to create a more consistent, recognizable in-store experience that delights our guests and helps them easily connect with our team.”
For tops, the updated policy asks employees to wear any sleeved-red shirts, either solid or patterned, with the policy previously being more relaxed about color and shades. Employees also have the option of wearing a company-provided red vest.
The new policy also asks that employees wear minimal non-Target logos, with smaller logos of other brands acceptable. For bottoms, the policy says employees must wear either blue denim or khaki pants, shorts or skirts. Previously, Target didn’t specify what color denim.
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Additionally, all team member will receive a free red shirt, and a one-time 50% off a denim purchase, the spokesperson said.
According to the company, the changes are set to go into effect this summer.
The changes come as the Minneapolis-based retailer announced an investment of more than $2 billion into a plan for a “refreshed store experience,” with some departments expanding and others becoming more focused. The changes, Target said in a previous release, will be the brand’s “largest store transformation in a decade,” with 30 new stores in 2026, a goal of 300 new stores by 2035 and at least 130 “full-store remodels.”
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