While it very much could be seen as a stellar example of just that, the series actually digs a little deeper, as it follows struggling actor Shah Latif (Ahmed) who messes up his Bond audition, gets papped walking out of it, is thankfully afforded another opportunity but is thrust deep into the media cycle in the process.
Chatting exclusively to Radio Times about crafting the idea for Bait, Ahmed revealed: “Yeah, something like that – coming up to 12 [years] now. It was about 2014/2015, I started becoming a little bit more well-known and particularly coming out of America with shows like The Night Of, stuff like that and Star Wars.
"I felt a massive distance between how I was seen in public and actually, who I really was. And that gap between your public and private self, I think, is something we can all relate to. There’s a version we’re performing online or in public and then, the kind of vulnerable, chaotic mess that we often are."
"The week that it got announced I was in Star Wars, I got banned from Tesco for suspected shoplifting just because of the way I was dressed … and so, things like that just made me think ‘You know what, I want to write about this.’ Actually, we can all relate to this feeling of being an imposter, of almost as though life is one big audition.”
While there is deeper meaning to be found in Bait, Ahmed does shine in the comedic role, especially alongside onscreen cousin Guz Khan, who stars as business-minded Zulfi.
View Green Video on the source website"So, when you have the opportunity to take those elements, those relationships into this format? One thing you knew from the start with me and him is: hey listen, whenever you make television, it doesn’t matter what level you’re at, how long you’ve been doing it, until you’ve made it and it goes out into the world, you can never really tell what people are going to think.
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