McKee Foods, the Tennessee-based maker of Little Debbie snacks, is phasing out artificial food dyes from its products by the end of 2027, according to a March 23 report from the Chattanooga Times Free Press. The company said it had already removed Red No. 3 from its products in January, about a year ahead of the FDA’s deadline, and is now focused on phasing out the remaining dyes.
Image via Shutterstock/Billy F Blume Jr
Why Little Debbie Is Removing Artificial Food Dyes From Its Snacks
Many familiar Little Debbie products could be affected. In some cases, the coloring comes from ingredients sourced through outside suppliers, including the candy-coated pieces used on Cosmic Brownies. McKee Foods said it is working with those suppliers to transition to alternative color ingredients. Other well-known products in the lineup include Swiss Rolls, Oatmeal Creme Pies, Fudge Rounds, and Nutty Buddy Wafer Bars.
Company spokesperson Mike Gloekler told the Chattanooga Times Free Press that the focus is on staying aligned with evolving regulations. “McKee Foods is committed to compliance with all federal and state regulations regarding ingredients, food safety, packaging, and labeling, and actively monitors the evolving regulatory landscape.” He added, "We stand behind the safety of our products, noting that the FDA has reviewed and certified the food dyes in question."
McKee Foods dates back to the Great Depression, when founder O.D. McKee sold snack cakes from the back of his car before he and his wife, Ruth, purchased a small bakery. Years later, the company introduced Little Debbie, named after their granddaughter, and it remains family-owned today.
Other major manufacturers, including General Mills and Kraft Heinz, are also moving toward simpler ingredient lists. For many families, it means the same foods they know, just with an updated look.
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