Coastal views and relaxed sophistication provided the ideal backdrop for a launch over the weekend, when Maybell & Mine made its debut on March 20 at the Hotel del Coronado.
Founder and designer Olivia Adkins, along with her sister and technical designer, Haley Bell, introduced a collection at the hotel’s Beach Club with the modern woman in mind.
The brand was born from a desire for simplicity and comfort without sacrificing style. Adkins envisioned garments free of buttons, zippers, and restrictive fasteners — pieces that are easy to wear, yet effortlessly polished. After becoming a mother, she sought clothing that could transition seamlessly from day to evening, inspiring the creation of her line. The name “Maybell” reflects a personal connection, combining her middle name, May, with her maiden name, Bell.
Guests at the launch included family, members of the local fashion community, and social media followers, all enjoying hors d’oeuvres and drinks against the picturesque backdrop of the Pacific Ocean. As an influencer with hundreds of thousands of followers, Adkins has built a loyal audience drawn to her approachable sense of style and lifestyle content.
Sewing has long been part of the sisters’ story, which they learned from their grandmother. Over the past five years, they have developed the collection from concept to completion through sketches, fabric selections, and hands-on construction.
The result is a line that is timeless, romantic, and feminine. Signature pieces such as the Bella Dress, Seaside Set, Maybell Dress, and Capri Dress feature flowing silhouettes designed for women who want to look put together with ease. Offered in sizes XS through XL, Maybell & Mine believes that you should dress up every day — not for special occasions, but for real life.
Social media followers wearing Maybell & Mine. (Photo by Diana Cavagnaro/Special for Times of San Diego) Surgeries Hutchinson wearing Maybell & Mine. (Photo by Diana Cavagnaro/Special for Times of San Diego) More Maybell & Mine. (Photo by Diana Cavagnaro/Special for Times of San Diego)Upcoming events
April 9: The 15th anniversary of Fashion Redux, a collaboration between the History Center and Mesa College, will take place from 6-8 p.m. at the San Diego History Center in Balboa Park.
This year, the theme explores the evolution of the cocktail dress. Tickets can be found here.
Diana Cavagnaro is an internationally renowned Couture Milliner based in the Southern California area. Learn more about our hat designer, teacher, and podcaster at dianacavagnaro.com.
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