Media Partners Asia released its report, titled “The IPL: Teams, Rights & Valuations,” on March 24. The report clearly suggests that the upcoming IPL media rights cycle for 2028-2032 may not deliver the same massive financial jump that previously transformed the league into a global giant.
At the same time, reduced competition in the broadcasting space has played a major role. The previous IPL cycle witnessed an intense bidding war between Viacom18 and Disney, which pushed the rights value higher. However, that rivalry no longer exists after their merger, which led to the creation of the JioHotstar platform.
IPL Faces Revenue Concerns Despite High Viewership
Despite record-breaking digital viewership numbers, the financial side tells a different story. The Media Partners Asia report estimates that current IPL media rights holders could incur losses between $1.8 billion and $2 billion, highlighting the growing gap between audience reach and actual revenue.
To deal with this situation, franchises now need to focus on building independent revenue streams. The report points out that teams must expand global sponsorship deals, invest in international academies, and strengthen direct-to-fan digital platforms to reduce dependency on central revenue.
Mumbai Indians and Chennai Super Kings Dominate Rankings
Mumbai Indians (MI) currently rank number one, followed closely by Chennai Super Kings (CSK), once again proving their massive brand value and consistent dominance in the league.
Meanwhile, Punjab Kings (PBKS) and Lucknow Super Giants (LSG) are placed at the bottom of this commercial ranking, highlighting the gap in brand strength compared to the top franchises.
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