D-listers are ten aplenty on Cameo, the platform where fans pay celebrities to create short video messages on demand. Less common, for reasons that are about to become glaringly obvious, are the leaders of British political parties.
But for as little as $50, you can get Didi Conn (AKA Frenchy from Grease) to wish your mum a happy wop ba-ba lu-bop birthday or get Inbetweeners star James Buckley to call your brother a “briefcase wanker”, and you’re spoilt for choice if you’re a fan of retired footballers or Bravo reality stars.
Politics fans have fewer Cameos to pick from: In a sea of AI-generated Donald Trump and Kamala Harris impersonators, Nigel Farage is one of the few real-life politicians taking offers. For the princely sum of around £78 and upwards, you can pay the Reform leader for a personalised birthday message, a pep talk, or whatever your heart desires; 24-hour delivery is guaranteed. Thanks to these services, Farage has reportedly raked in at least £374,893 since he joined the platform.
So what is Farage willing to say for money? Quite a lot, as it turns out. According to an investigation from The Guardian, the man with his heart set on Number 10 appears to have fulfilled requests in which he repeated far-right slogans, promoted a neo-Nazi event, and made misogynistic comments about female politicians, including US congresswomen Alexandria Ocasio-Cortez.
A review of his Cameo oeuvre over the last five years – totalling more than 4,300 clips – found videos in which he has seemingly used or alluded to the far-right slogan “if in doubt, kick them out” over 20 times. Farage also accepted £141 to promote an event by the leaders of Diagolon, a Canadian group described by former PM Justin Trudeau as a “white nationalist violent organisation”. Diagolon subsequently edited his footage – without his knowledge – into neo-Nazi propaganda and later claimed that they deliberately commissioned him to “cause him this trouble as a consequence for being lazy and stupid enough to say anything for a dollar”.
The i Paper approached Farage for comment, but received no response. A Farage spokesperson told the Guardian that the Reform leader records his videos in “good faith and without knowledge of the individuals involved beyond what is written for him” and that the posts “should not be treated as political statements or campaign activity”.
Whether or not you believe that Farage believes everything he says in his Cameo videos, the mask has clearly slipped in other ways. This is a man who doesn’t bother doing any due diligence. He’s more than happy to accept a hundred quid – even less – to spout any nonsense put in front of him by people he’s never met in his life. What does that imply about his sense of political judgement?
One of the most alarming aspects of the Cameo debacle is how quick he is to riff on controversial subjects that would raise alarm bells in a savvier politician. When asked by one user to create a clip discussing “how the world is going to shit and how secret societies are controlling everything”, he appeared to speculate: “Is it the Bilderbergers that are running the world? You know, there are many, many other theories. It could be the Masons. Some think it’s the Rothschilds. Maybe it’s George Soros. I don’t know. What I do know is actually I don’t think any of it is a conspiracy theory.” The idea that there is a “secret society” that runs the world is a well-established antisemitic trope – one that Farage seems all too happy to feed into. For this, he was apparently paid all of £76.
Perhaps Farage’s Cameo side gig might be relatively understandable if he was some Hollywood has-been facing destitution. But if you’re an elected representative leading your own political party, perhaps it behooves you to act with a little more common sense and dignity than a washed-up Love Islander whose spon-con deals have gone dry?
Nigel “Nine Jobs” Farage has already faced criticism over his array of side hustles , which include being the brand ambassador for gold trader Direct Bullion. Last year, he made more than £368,000 from his GB News presenting gig, according to disclosures made to the Register of Members’ Financial Interests. All this is on top of the £94,000 salary he makes as an MP. Cameo is but one feather in Farage’s heavily bejewelled, well-numerated cap – but it’s one that betrays his true character most. At a time when public trust in politicians is at an all-time low, how can anybody trust someone who sells himself for this cheap?
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