At the time, the BBC said it would be looking to build targeted communities for UK children and young adults on the platform, promote key BBC programme brands through it, deliver trusted, high quality news and drive commercial growth through global fandoms.
While this news may not have been surprising - in January, data from independent ratings body Barb showed Youtube reached more people than the BBC for the first time ever - it still remained somewhat unclear what the deal would mean in practice, and what it would do to BBC content going forward.
View oEmbed on the source websiteMcDonald, a viral content producer and director who has worked in digital content for the last six years, said she personally wasn't surprised by the announcement, adding that "the move makes sense now, because for an entire generation, YouTube isn't an alternative, it's the main screen".
McDonald said that the BBC looking to partner with creators is "a huge step", adding: "The fact that they're looking for external production companies who specialise in social-first content means they recognise that it's not TV repurposed - it's very different.
"I think they have to make the distinction very clear from the start what the differences are between a YouTube piece or a traditional TV episodic. YouTube is fast paced, it's often conceived, not just cut down around a story, it's fit to be quite an intimate relationship with the audience."
However, she also acknowledged it will be important for the BBC to remains true to itself, and not lose the elements of its brand which have been so successful to date.
"And then when we talk about fiction, when we talk about comedy, it's an editorial standard. It's a stylistic choice of the comedy being inherently British, part of the zeitgeist, and knowing that if you're clicking a BBC piece, there won't be a compromise on the quality of what you're viewing. It's not just clickbait, viral-worthy, churning out content because the algorithm demands it."
"There's still a bit of a divide there," she added, "but I guess in the next two years, we're going to see massive shifts, and that's really exciting to me as a YouTube producer."
McDonald says it will be about "reaching an audience that doesn't use iPlayer, so obviously that younger, under 35s," and "thinking about engagement quality, not just virality".
"And then trusting retention - it's the key to success on that platform, is making sure that at the end of every video your retention rates are high."
View oEmbed on the source websiteShe said that unless the clips being shared are "archival, great BBC moments that are already living in the zeitgeist and already recognisable", the BBC should predominantly focus on "original formats, original concepts, collaborating with creators who are already established, as well as hopefully championing new talent that don't necessarily have the following that they're so reliant on at the minute."
Check out more of our Drama coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.
Hence then, the article about the bbc s landmark youtube deal means output could be very different in future argues viral content producer was published today ( ) and is available on Radio Times ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( The BBC’s landmark YouTube deal means output could be "very different" in future, argues viral content producer )
Also on site :
- A Dead Character's Live Text, Justin Trudeau, and a Pity Party: Inside the 'Firefly' Announcement Panel
- Lea Michele Shares Why Recording ‘Nobody’s Side’ From Broadway’s ‘Chess’ Was ‘One of The Most Incredible Moments’ Of Her Career
- Ubisoft are ending game development at long-time Tom Clancy studio Red Storm with 105 staff laid off, according to reports