The announcement came through Liu’s Instagram, where she shared a cheerful unboxing video. In the clip, she opened a large box filled with special items, including a custom cereal box designed just for her.
The box features her name and a cartoon image of Liu striking a victory pose, bringing together her athletic success and playful personality.
Alysa Liu of Team United States competes in Women's Single Skating - Free Skating on day thirteen of the Milano Cortina 2026 Winter Olympic games.Photo by Jamie Squire/Getty Images
The partnership also includes a limited giveaway, giving fans a chance to own the same custom cereal box Liu showcased online.
View this post on InstagramAccording to Liu’s caption, the contest began at 10:00 AM CST on Tuesday, and will end at 11:59 PM CST on Friday. Winners will be chosen at random and contacted through Instagram direct messages by March 24.
Before her Olympic breakthrough, Liu had already built an impressive resume. She won multiple U.S. championships and the 2025 World Championship. However, she did not win a medal during her Olympic debut in 2022. Her comeback story this year made her one of the biggest stars of the Games.
Despite her busy schedule, Liu has also made thoughtful choices about her career. She recently withdrew from the 2026 World Championships to focus on her well-being and manage her time carefully.
For now, her Lucky Charms partnership adds another exciting chapter to her journey, one that mixes sports and a bit of luck.
Related: U.S. Figure Skater Alysa Liu's Appearance Is Turning Heads
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