In 2025, vinyl revenue in the United States crossed $1 billion for the first time since 1983, and Swift’s latest album, The Life of a Showgirl, played a key role in making that happen.
According to Variety, the Recording Industry Association of America revealed that the total vinyl revenue reached about $1.04 billion, up from $954.4 million the year before. That jump came alongside a rise in vinyl units sold, from 43.4 million in 2024 to 46.8 million in 2025.
Taylor Swift performs onstage during The Eras Tour at Hard Rock Stadium.Photo creidt: Matias J. Ocner/Miami Herald/Tribune News Service via Getty Images
Swift didn’t just release one version of her album; she released eight different vinyl editions, each with unique designs like shimmering, marbled and transparent finishes.
The vinyl boom also comes as CDs continue to decline. CD sales dropped by double digits in both units and revenue, while streaming kept growing. Paid streaming subscriptions climbed to 106.5 million accounts, bringing in billions in revenue.
‘The Life of a Showgirl’ Fuels Global Success
Beyond sales, The Life of a Showgirl is also winning praise and awards. The album earned top honors at Belgium’s HUMO Pop Poll, including Best International Album, proving Swift’s reach goes far beyond the United States.
Even as she plans her upcoming wedding with NFL star Travis Kelce, Swift’s career momentum shows no signs of slowing down. Kelce himself praised her work ethic, saying, “It’s amazing to see her keep going… still seeing her have that love and joy in what she does.”
Industry leaders say this comeback is driven by artists like Swift, who turn music releases into full experiences for fans; combining sound, design and storytelling into something people want to own.
Related: Taylor Swift's Viral Message Remains Powerful
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