According to the new data from the research center, only 53% of U.S. adults said they visited a movie theater to watch a new film in the prior 12 months. Even more tellingly, 7% of survey response replied that they had never seen a movie in a theater at all.
According to Nash Information Services, ticket sales for 2025 were roughly half what they were during the peak years of their popularity in 2002, dropping from 1.6 billion sold tickets that year to 769.2 million tickets this past year.
The Pew Research Center's survey also managed to explore the key audience demographics that made up their research study. About two-thirds of adults ages 18 to 29 said they had seen a movie in theaters in 2025, compared to 39% of survey participants 65 and older.
Additionally, the survey found that Hispanic adults were the most likely to attend a movie in the theater (at 59%), compared to white adults (53%) and Black adults (49%) who participated in the same survey.
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