OLED TVs have become the standard for people who want deep contrast and cinematic picture quality at home, but they often come with prices that stretch well beyond most budgets. That’s why discounts on models from major brands tend to draw attention, and the 65-inch Sony Bravia 8 OLED (2025) is currently $1,198 on Amazon, down from $1,398. Price trackers show this is the lowest price it has reached so far. The other sizes are discounted as well, with the 55-inch model at $998 and the 77-inch version at $1,798. The Bravia 8 gives you the deep blacks and strong contrast people usually buy OLED for, but it is not Sony’s brightest or most color-accurate model. Higher-end options like the company’s A95L OLED push those aspects further, but they cost significantly more.
65-inch Sony Bravia 8 4K OLED TV (K-65XR8B) $1,198.00 at Amazon $1,398.00 Save $200.00 Get Deal Get Deal $1,198.00 at Amazon $1,398.00 Save $200.00Picture performance reflects both the strengths and limitations of this model. Like most OLED TVs, it produces perfect black levels with no light bloom, and the infinite contrast ratio makes movies and darker scenes look rich and detailed. Plus, the panel has 4K resolution and a 120Hz refresh rate, along with support for Dolby Vision, HDR10, HDR10+, and HLG. That said, brightness tops out around 587 nits, which is decent for OLED but not as high as many premium LED TVs, and PCMag notes that colors lean a little cool by default and that very dark scenes can lose some detail in deep shadows. Gaming performance is solid, though. In Game mode, the TV shows about 4.6 milliseconds of input lag, well below the threshold most players look for, and it supports variable refresh rate for smoother gameplay.
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