POINT LOMA – The Mothers and Daughters Club Assisting Philanthropies’ 66th annual show, “Salute to Service,” which benefits local philanthropies, will take place March 13-14.
“Salute to Service” is a benefit for young women to thank everyday heroes, according to show co-chair Jenna Loftus. The show honors members of the military, firefighters, lifeguards, and other first responders through upbeat performances, music, and dance.
“I was a MADCAP through 12th grade and my daughter is one now, so it’s really special,” said Loftus, who works alongside Nicole Santos. “I believe we have four moms who are alumnae. It’s really cool to see this next generation come around.”
The MADCAPS benefit show in Brown Chapel at Point Loma Nazarene University, 3900 Lomaland Drive, will start at 7 p.m. on Friday and 5 p.m. on Saturday, and run about 90 minutes.
San Diego is a city with strong ties to the military and public service. But “Salute to Service” is not just about San Diego. It’s a way to show appreciation for people who serve all over the country. From moving tributes to high-energy numbers, “Salute to Service” is all about showing gratitude and celebrating those who dedicate their lives to helping others, Loftus said.
The Mothers and Daughters Club Assisting Philanthropies was established on May 24, 1960, when a group of 27 mothers got together to discuss an invitation to form a San Diego Chapter of the National Charity League. They opted instead to form a new organization with a new name. In 2015, the show found a new home at Point Loma Nazarene University in Brown Chapel.
MADCAPS membership has since grown to include over 400 total members, with 200 mothers and their daughters in grades 7-12 from Hillcrest, Mission Hills, Ocean Beach, and Point Loma. The group participates in year-round activities and fundraising.
MADCAPS not only draws strength from the mother-daughter bond, but also from being passed down from one generation to the next.
On selecting and implementing each year’s MADCAPS show, Loftus said each class “does a dance,” according to a chosen theme. This year’s theme, she noted, involves “military servicemen and women in the community” along with firefighters, lifeguards, and other first responders who are saluted through upbeat performances, music, and dance.
“The MADCAPS show is our biggest fundraiser to give back to the community,” said Loftus, adding that this year’s MADCAPS performing class of girls has been practicing since October. “It’s a big commitment.”
She noted that it is also a swan song for participating seniors who’ve been involved in the program since they were in seventh grade. “It allows them to take a final bow.”
There is an application process for sixth-graders who wish to be involved with MADCAPS and its benefit show, which Loftus said has been increasing in popularity.
But the program is much more than just girls rehearsing for one benefit show.
“Throughout the year, girls spend hours doing service work within the community, and for our show, the money raised goes to directly benefit local philanthropies,” said Loftus. “This year, we had 236 girls in MADCAPS performing 7,443 direct service hours in the community, and we donated back $83,000 to 17 core philanthropies in 2025.”
MADCAPS is a private, nonprofit organization involving mothers and daughters directly serving and supporting established philanthropies. To further this end, mothers actively nurture the training of their daughters in philanthropic commitments, teaching personal responsibility, as well as responsibility to the needs of others.
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